In San Jose, California, Facebook unveiled its Camera Effects Platform, a set of augmented reality tools for outside developers, on Tuesday at its annual F8 developer conference.
“We are going to make the camera the first mainstream augmented reality platform.”
— Mark Zuckerberg CEO of Facebook
The features: The initial set of software tools for developers will let them build camera filters & effects that can recognize objects and add 3D effects, among others. One set of tools, known as Frame Studio, lets creators design photo frames, while AR Studio lets them build augmented reality frames that can display labels or information. Mark Zuckerberg said as he introduced the new platform, Facebook will add new and better tools over time.